Although we knew a significant portion of homeowners in the market were in need of a short sale, we've had far more demand than we expected. SAFAssist is one of many differentiating factors Coldwell Banker Howard Perry and Walston offers in the marketplace. Some companies offer short sale and foreclosure assistance, but ours is the only one with no out-of-pocket costs and a local, independent real estate attorney.
Our motivation in devising SAFAssist was two-fold. First, we wanted to address the pressing needs of homeowners who need to sell, even though they are "underwater," and especially those who generally have no choice but to sell their homes when they find themselves facing foreclosure. Second, we wanted to support our sales associates—proper understanding and management of a short sale is very technical, and many homeowners cannot afford an attorney. SAFAssist provides legal and administrative assistance to these owners at no out-of-pocket cost.
